The Coalition of Immokalee Workers (CIW), a farm worker organization based in Immokalee,

Florida, has asked to meet with Taco Bell representatives to discuss the working and living conditions

of the farm workers who pick Taco Bell's tomatoes.

BOYCOTT

THE BELL

Think twice before you enter!

Farm workers who pick tomatoes for the Immokalee-based

"Six L's, Packing, Co., Inc. <http://www.sixls.com/>",

one of the nation's largest tomato producers and a contractor for Taco

Bell, are paid 40 cents for every 32-pound bucket they pick

That is the same per bucket rate, or "piece rate", paid in 1978.

At that rate, workers must pick and haul 2 TONS of tomatoes to make $50 in a day.

[According the U.S. Department of Labor, the median annual income of farm workers today is $7,500.]

Workers picking for Six L's are denied the right to organize and the

right to overtime pay for overtime work. They receive no health

insurance, no sick leave, no paid holidays, no paid vacation, and no pension.

Taco Bell has refused to discuss these conditions with the Coalition of Immokalee Workers.

Taco Bell reported system-wide sales of more than $5 billion in 1999, while

Tricon, Inc. <http://www.triconglobal.com/>, Taco Bell's parent corporation

(together with Pizza Hut and Kentucky Fried Chicken), reported worldwide system sales of over $22 billion last year.

Taco Bell could double the picking piece rate paid to

farm workers by agreeing to pay just one penny more

per pound for the tomatoes it buys from Six L's.

We believe that Taco Bell, as part of the "world's largest restaurant system", can easily

afford to pay one penny more. But even if they passed the cost on to YOU, the consumer, it

would still be less than 1/4 of 1 cent more for your Chalupa.

Would you be willing to pay 1/4 of 1 penny more for your Chalupa if it meant that farm workers

could earn a living wage?

We thought you would.

Please consider the situation of the farm workers that picked the tomatoes you will eat today

and let Taco Bell know that you expect them to meet with the farm workers' representatives. Call or write:

Emil J. Brolick
President and Chief Concept Officer
Taco Bell Corp.
17901 Von Karman
Irvine, California 92614
tel. (949) 863-4500 Your support can really help.